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Sustainability Vision
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Glossary

Sustainability is central to all European paper industry activities and a large proportion of our resources are devoted to ensuring that the industry minimises its environmental impacts. For many decades, the European paper industry has invested in environmental improvements. By systematically managing the environmental impact of pulp and paper manufacturing, overall environmental performance continually improves. Within the Cepi membership, 94% of production capacity is certified or registered according to the internationally recognised environmental management standards ISO 14001 and EMAS.

Making sense of materiality

Cepi has worked with Deloitte to identify the sector’s significant impacts: what is material in pulp and paper industry. The assessment of the sector on the European level produced detailed matrices and Key Performance Indicators for the identified five most material issues.

One size doesn’t fit all: It is understood that each individual organization will have its own ranking of material topics depending on its core business, its key markets, countries of operation and other specifics of the organisation.
Ultimately, one of the objectives of this process is to support Cepi’s members can run their own materiality analysis, starting with the industry-wide view presented here – and customizing it further to their own organisation. This is supported by a separate document, the How toâ toolkit.

Producing more with less

Cepi figures show that there has been an absolute decoupling of economic growth from environmental impacts since 2000. In short, paper of equivalent or even superior quality is now being produced using fewer resources.